There is a common belief that you have to spend a significant amount of money to build your personal brand or have a lot of time and talent on your hands to do it yourself.
I say, even if you have a lot of money to invest in building or expanding your brand, putting in your personal time allows you to connect, communicate and engage with your audience more authentically. You are building your brand through the overall experience you are offering to your clients, audience and the world at large. Think about how many communication (touch) points you have on a daily, and certainly weekly basis to influence the way you are connecting with your public, clients and leads.
Here are 10 no- to low-cost ideas to enrich your personal brand communication experience for your customers and potential customers:
- Use your signature color and brand design theme wherever possible – stationary, labels, pens, gifts, stationary, electronic press kit, labels etc.
- Highlight your brand message on the back of your business card. Incorporate something interesting or of value to drive people back to your website.
- Set up a Facebook business page and share industry trends, tips and lifestyle ideas.
- Write a monthly newsletter or provide weekly tips that give valuable information that your clients and potential clients would deem useful.
- Design a ‘signature talk’ by choosing a specific topic that your are an expert of and provide enough information for a 45-minute engaging presentation. Leave fifteen minutes for Q&A and have questions prepared to ask your audience to get the questions rolling. Place information about your ‘signature talk/s’ on your website, blog and in your newsletter.
- Write articles relating to your area of expertise and post them to article submission sites online.
- Reach out to your clients and prospective clients with cards on a quarterly basis- holidays, birthday, anniversary etc.
- Reward clients and associates who send you referrals. Send them a personalized thank you note with a small token of your appreciation.
- Become active in a networking, philanthropic or cultural group and attend the monthly events and network with new contacts.
- Comment and share your expertise on social media articles and posts that are relevant to your industry.
What other tips have you used or recommend to build your brand?