Featured Posts

10 Tips for Long Healthy Hair
View Post
10 Tips for Long Healthy Hair
View Post
10 Tips for Long Healthy Hair
View Post
To top
Title Image

Author: Courtney

8 Sep

Three Simple Tips To Build Your Personal Brand

Build Your Personal Brand
Build Your Personal Brand To Leverage Your Capabilities. Oprah, Beyoncé and Ellen are super personal brands among the elite group of celebrities instantly identified by their first names. Their names resonate a specific set of capabilities, character and a reputation with the majority of people who hear them; the ultimate achievement of personal branding. For certain people there are positive associations and feelings towards the personal brands; while for others, it is quite the contrast. No one can control how they are perceived; it ultimately comes down to a balance between what a personal brand says and does and how those actions resonate with other people. It is an interesting concept. While you can build your person brand by directing how you behave, ultimate...
Continue reading
14 Aug

August’s Street Style: An Outfit Made For Fun

Outfit Made For Fun
With positive vibes + an outfit made for fun- let's go. Saturday I woke at the crack of dawn smelling the makings of a great day.  Rolling out of bed I pondered the perfect outfit made for fun.  My to-do's were exclusive of no limit fun with myself, girlfriends and my hubby- all in one beautiful, 75 degrees Chicago summer day.  Finally, I had a full Saturday planned with no work on my schedule and I was beyond ready to get it in. Full disclaimer, I have an interesting relationship with my workout routine,  enduring phases where I'm optimistically motivated to grind out a sweat with a jog, weight training or yoga session. Other days, I'd rather do anything but see a...
Continue reading
6 Aug

Places To Go And People To See

Places To Go And People To See
Summer 2017 Has Been Occupied By Places To Go And People To See. Today is the first day in a while I've enjoyed a late weekend morning in bed with my hubby since kicking off the book tour.  I've spent the vast part of my summer with no lack of places to go and people to see; but this morning I'm blessed to have chatted it up with friends, lounged with my husband, get a blog post in and appreciate everything that's happening through and around me. I kicked off Make Your Mark: Personal Branding Through 'On-Purpose' Living book tour on Saturday, July 22nd at the NAACP's National Convention in Baltimore. I flew into Baltimore on Friday afternoon and had a blast with...
Continue reading
31 Jul

Building Your Personal Brand Made Easy

Building Your Personal Brand
Building Your Personal Brand Takes Time And Commitment. It's hard to achieve anything these days without focus. There is no lack of distraction coming at us each day, so whether you're a blogger, entrepreneur or career professional building your personal brand requires a plan. What  15+ years working in advertising and marketing working from behind-the-scenes observing thousands of brands is that creating a  powerful brand takes a real plan, focus, commitment and patience. And yes, you've guessed it, building your personal brand is no different. In the ideal scenario, before creating a logo, the website, or brand packaging, you should be crystal clear on who you are, what you stand for, what your goals are and how you want to serve. Take the time to know...
Continue reading
14 Jul

July’s Street Style: My Summer Uniform Pieces

My Summer Uniform
Ohh brandistas, join me in giving a warm welcome to summer 2017! I can't complain about the mild winter we've experienced in Chicago this winter, still for too long- warm weather has been a  complete NO show. With 50 degree weather in  June and rainy and gloomy days after windy and chilly ones in July, I don't know who or what kept the warm weather hostage but I'm grateful she's finally free and here!  Perhaps with the chaos happening around the world, the season wanted to add a sense of her own humor so summer played 'hard to get'.  While, I can certainly appreciate both a lil' humor and  holding out to build anticipation for a big reveal, your girl has been...
Continue reading
2 Jul

How To Create Impressive First Impressions

Favorable First Impressions
Build Your Personal Brand Around Impressive First Impressions   With summer in full swing and fall peaking around the corner,  it's the perfect time to sow seeds to explore new personal brand goals. As you bask in the summer's warm weather, the tranquility of beautiful beaches,  reconnecting at 'framily' dinners or the simplicity of sipping an ice-cold glass of homemade lemonade use the socializing as an opportunity to sharpen your social skills and  score impressive first impressions. Yes, pull out the cute sundresses and sunnies. Get out to socialize, network and have some fun making impressive first impressions both as practice and the real deal. Whether you're interested in exploring new career opportunities, pitching new clients, launching a business or just stepping up your brand's recognition game, using the...
Continue reading
22 Jun

2 Of My Favorite Two-In-One Beauty Products For Summer

Two-in-one beauty products
I'm All About Two-In-One Beauty Products That Save Time + Money. Lately, I'm likely to find myself pressed for time.  I'm talking often, and with summer being my favorite season I'm all about finding two-in-one beauty products that'll spare me as much time to enjoy the outdoors as possible. Chicago summers are amazing, my only complaint is they come and go in the blink of an eye. With that, I've found myself simplifying my daily beauty routine. Having learned years, or perhaps decades ago, the absolute secret for feeling good is looking good. For me, looking good begins with my skin looking vibrant and feeling hydrated.  Great hydration within our skin does several things. First, it helps the toxins and congestion have access to the necessary...
Continue reading
9 May

The Best Is Yet To Come

The best is yet to come
Yes, The Best Is Yet To Come! Wow brandistas, 2017 is blazing by but the best is yet to come. I welcomed the year with a clear mind and open heart. I accepted  great things were on the horizon and the best of life was within reach.  The best of: experiences, relationships, career success and most importantly our own beliefs we carry about ourselves. Time appears to be on fast forward since January 1st, and there are no signs of slow motion in the near future. Meanwhile,  before I go further into my thoughts on staying focus, and being committed to our goals for this year and your life; I'd like to reflect back upon 2016. Something interesting transpired with me the later...
Continue reading
20 Apr

How To Keep Your Skin Happy

Your Skin
When Your Skin Isn't Having It. Today some uninvited guests  just decided to show up. Two perfectly round, red and rather irritating pimples just popped themselves up on the right  side of my noise.  Arghh! While I know that may not be a big deal for some, it annoys me. Granted the pimples aren't anything a little concealer can't cover up. I've learned that the condition of your skin is a direct correlation to what's happening inside. And for me, pimples represent one of two things. Either, I've enjoyed too much carbonated drinks, or I've allowed stress to creep into my life. Given I'm not on a soda kick right now, I know the culprit is stress. During the final stage of wrapping...
Continue reading
6 Mar

Personal Branding Basics

Personal Branding Basics
Personal Branding Basics: Your Communication Foundation.   We all have the power of the Internet and our digital platforms to help us leverage our personal brands, businesses, blogs, and books  more than ever before.  Once you identify who your ideal reader or client is, think of someone you already know that exemplifies their persona. If it's a single mom, who works full-time, and runs her blog part-time, think of someone you know that fits her description. Consider what she looks like, where does she live, what type of information is she in search of? Now, that of messages that you can send from your website, or social media platforms that appeal to her needs.  This tactic allows you to strategically emotionally appeal and...
Continue reading
Build a Personal Brand
Around a Life You LOVE
Get free personal branding, business, and lifestyle tidbits monthly.
Get and be empowered, inspired and motivated with me.