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3 Oct

Be The Brandista You Are Meant To: Push Your Passion


We become comfortable in our own skin when we realize that we know ourselves,  we have identified the things and experiences that truly make us happy and we have discovered our innate gifts and talents.

I know, knowing our passion is one thing, but finding the time among everything else happening to actually develop it, is an entirely different thing. Imagine if instead of worrying and obsessing about the things in life that you struggle with (and- yes, all brandistas have some struggle) and spent more time doing the things that truly make you happy, sharing those gifts you have with your family, friends and the world.  Brandistas, I challenge you to a spiritual quest, stop wasting time  playing mind games with yourself. When you find yourself in those moments of worry, stress and fear about situations you have no control over, immediately shift your energy and place it into you passion. For some brandistas it may be writing a chapter of the novel you’ve always dreamed of publishing, for another- signing up for a local cooking class to learn how to make that perfect seared trout drizzled with rosemary buerre blanc- yummy, whatever the passion- just push it!

The biggest issue working against brandistas I’ve had this discussion with is learning to stop wasting precious time worrying, stressing and being fearful.  You have to have the courage to stop being who you aren’t, in order to be who you are meant to.  I know it may not be easy at first, changing most behaviors arent’ -but as you begin to acknowledge the all too often- obsessive need for control and security or other people’s approval and affection, you can place that focus on YOU. That’s right, despite what you may have learned, caring deeply about yourself and those inner motivations and desires that you carry is NOT selfish, it’s aligning with the ‘SELF’ you signed up to become.

My journey through self discovery at its worst has been exhausting, sad, fear ridden and all soo disappointing. However, once I learned to listen to my inner voice and pay attention to the reoccurring themes I continued to experience, I started to seek, read, discuss with friends I trust, meditate and pray daily.  And like I expected, it all came back to me, yes back-  this is all stuff I inherently knew as a precocious and happy little girl: do what you love and do lots of it! Although I committed heavily to my own personal discovery/spiritual journey in 2009 after tragically losing my dear father, it has turned out to be the most meaningful and rewarding part of my journey thus far. Just remembering that I am actively co-creating my life everyday is such an amazing virtue of grace. I now know, that no matter what life presents, my perception and the way I balance my own energy will direct the way my personal experience will be.

Courtney Rhodes

Courtney R. Rhodes is an author, brand building and marketing strategist, and speaker with a passion for style, traveling, and sharing interesting and informative content. She is founder of The Brandista Guide + www.CourtneyRRhodes.com; a volunteer for women development and empowerment initiatives and a student of the arts, humanities, and the pursuit of happiness. Courtney is a graduate of Morgan State University ('98) and The University of Baltimore M.A. ('03).

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