Featured Posts

10 Tips for Long Healthy Hair
View Post
10 Tips for Long Healthy Hair
View Post
10 Tips for Long Healthy Hair
View Post
To top
19 Nov

Personal Branding 101: Nailing Behavioral Based Interviews



Behavioral based interviewing is an interview technique that continues to trend + it is an opportunity to more effectively leverage your personal brand. 

It’s a style of interviewing  based on discovering how the interviewees will potentially act in specific employment-related situations. Behavioral based interviews allow the interviewer to get closer to the essence of the interviewees’ personal brand. Employers implement this technique to reveal past work place behavior patterns, as a means to predict future performance. Interviewees find that when asking open-ended questions, they learn more about the person they are interviewing. Behavioral based interviews allow the interviewees to talk more,  avoiding the closed ended responses of “yes” or “no”.  Corporations design questions they believe will help them uncover the best fit for the position,  their corporate culture  and their best practices. Brandistas, learning to think like your future employer  will take you a step closer to snagging your next position.

Behavioral based interviews offer great rewards for those brandistas confident in their personal brand. The format allows you to share the strengths of your  personal brand: your emotional and rational value; and play-by-play of prior work successes. It provides the interviewer  the opportunity to further explore your thought processes; and how you behave under pressure or in specific circumstances.   Often, the questions are designed to expose how well, or comfortable you are at working in group settings, as well as, solo. With behavioral based questions, it is best to give a summary of your answer, followed by a list examples to support it. Most notably, the questions require you to think and allows the interviewees to observe  your thinking process and how effectively you can communicate as story.  I recommend you further research behavioral based interviewing and identify types of questions suitable to be asked in behavior based interviews in the industry you are exploring opportunities.

Often, the  follow-up questions will come from the answers you give and stories you share in your initial questions. Therefore, be strategic in the examples you choose to share and the amount of detail you can expand upon.  Your follow-up questions are not a time for extended pauses, stumbling over your words or low engagement. Use this opportunity to exude confidence both with your verbal and non-verbal body language; sit up straight with your body extended, while giving strong eye contact. It is easier to interview with confidence when you are honest about your employment history, your experiences and accomplishments.  Always listen carefully, think of the best possible positioning of your answer; stay focus on speaking clearly and getting your point across as effectively and timely as possible.

Do you have any behavioral based interviewing techniques that you use when interviewing or being interviewed?

Courtney Rhodes

Courtney R. Rhodes is an author, brand building and marketing strategist, and speaker with a passion for style, traveling, and sharing interesting and informative content. She is founder of The Brandista Guide + www.CourtneyRRhodes.com; a volunteer for women development and empowerment initiatives and a student of the arts, humanities, and the pursuit of happiness. Courtney is a graduate of Morgan State University ('98) and The University of Baltimore M.A. ('03).


  • Notice: Trying to get property of non-object in D:\Hosting\11539648\html\wp-content\plugins\easy-author-image\easy-author-image.php on line 209
    Chandra Russell

    Hi Courtney,

    I attended your Dream Big Conference in Atlanta this past March and had an awesome time networking and hearing you and your panel of dynamic women speak about their successful careers and businesses. I also received (I think I bought it) one of your Brandista T-shirts and ALWAYS receive compliments when I wear it. Love, Love, Love it!!Is there a way I can purchase another one from you?
    Looking forward to participating in your next conference. Please let me know if there is anything I can do to assist you.

    September 15, 2015 at 5:44 pm Reply

Leave a reply

Build a Personal Brand
Around a Life You LOVE
Get free personal branding, business, and lifestyle tidbits monthly.
Get and be empowered, inspired and motivated with me.