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Category: Courtney’s Blog

26 Mar

Five Fundamentals of Personal Branding

The Brandista Guides' DreamBig2015 Summit
March 26, 2015   BRANDISTAS- What a week, I'm still floating from DreamBig2015, there is no stronger inspiration for me than being surrounded with hundreds of positive, courageous, brandistas who  have decided to pursue their dreams.   Every text, email, social media post or call I have received from you has absolutely fueled me to continue on this journey of self-actualization using personal branding as the platform. At DreamBig2015, I mentioned we had two take aways, the first being understanding the fundamentals of personal branding in an effort for you to apply these tips to your personal, as well as, business brands. Giving all the excitement of  Saturday, I wanted to share these five fundamentals + I challenge you to implement them as you...
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24 Mar

#CokePayItForward

The Brandista Guide
In having a conversation with my teenage daughter this past Saturday, it hit me that she is already aware of her special talents and gifts.   It makes me very happy to know that as an 11th-grader, she is well on her way to understanding the unique characteristics and traits that differentiate her from others in the world. It is a challenge though to keep her interested in things that she has deemed are not important to her career path.  The conversation went like this, "Jai, we have to find a better balance for your weekend schedule. You haven't made time for your guitar lesson or anything other than basketball the last three weekends." She responded, "I'm not really that interested in...
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4 Mar

#COKEPAYITFORWARD

courtney_rhodes
I love being asked how I balance my life running a brand consulting company and blogging, while co-managing the life of my super busy, always on the go, never-met-a-conversation-she-was-afraid-of, teenage daughter. Listen, running my business and blogging takes a great deal of passion and commitment, but I’m convinced being a mom for a teenager in today’s society is the most challenging job anyone can undertake. True story! Listen, I know we were all teenagers once, and if you were anything like me as a teenage girl, you could repeat verbatim the repetitive words your mom told you daily. To my sincere regret, I can still hear my mom in her sweet, southern drawl like it was only yesterday. “I hope I’m...
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16 Feb

Dream Big

Courtney_Rhodes
February 16, 2015 Wow brandistas, 2015 came in with a bang and things have been moving so fast. The year got off to a great start for me and so many brandistas I know, and I'm only expecting more great news, successes and experiences. I've gotten engaged, turned 40 and started working on a 'Dream Big'  Personal Branding summit. So it goes without saying-  2015 will be busy and I have to decided to adopt Dream Big as my motto for the rest of the year and I challenge you to do the exact same. Exactly what comes to your mind when you think about dreaming big? What does that look like for your life, the decisions and choices you have to...
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10 Jul

Good Things Come To Brandistas Who Sweat!

Sweating_TheBrandistaGuide
We’ve all heard the axiom “Good things come to those who wait”, as we’ve been taught or even hammered on the necessity and benefits of cultivating patience. But what about this one? “Good things come to those who sweat.” Sweat? Yes brandistas, sweat. And if you’re a brandista who’s been active long enough to discover how to effectively get through a tough, sweaty workout session, perhaps you already know the truth of this seemingly simple statement.   Good things really do come from the sweaty brows, drenched hair, and soaked shirts that so many of us can become initially grossed out about. Let’s break down the “good” of sweat, it’s truly a key components in keeping our bodies healthy. S- [Skin] Our skin,...
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6 May

Spring Forward

CourtneyRhodes_BrandistaGuide
May 6, 2014 Brandistas, brandistas, brandistas oh- where has the year gone? I guess the ole saying 'time flies when you are having fun' is real. It is officially May, we're halfway through second quarter and on the border of summer. I'm realizing this time of the year is one of my favorite, it always feel like the things I've sowed, desired and put out into the universe in the beginning of the year begins to blossom in the the spring. I don't know all the rules of the universe, but I've come to pick up on a few patterns, the most relevant to me right now has become so apparent in my life. When we desire or want something, as soon...
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10 Apr

Lupita Nyong’o, The New Face of Lancôme

24_elle191013-7547 lupita nyong'o
Our top female brand, 31 year-year old Lupita Nyong’o, snagged her first major beauty endorsement deal with Lancôme. As the fourth Academy award-winning actress to sign on with Lancôme, the brandista joins Julia Roberts, Kate Winslet, Penelope Cruz and Lily Collins as spokeswomen. While the Kenyan native is the first black brand ambassador for Lancôme, she is already a featured star of Miu Miu’s 2014 Spring/Summer campaign. Lancôme’s beauty campaign featuring Lupita will begin this September. “Beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself,” said Nyong’o. With a personal brand taking flight, we knew it would only be a matter of time before this royal beauty began inking major endorsement deals.  Red carpet...
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10 Apr

Coachella Calls

CourtneyRhodes_BrandistaGuide
April 10, 2014 Brandista's let me be the first to say, I'm super excited, and looking forward to Coachella this weekend! My work/career life hasn't had the best balance as of recently, and I'm planning to make up for any lost me time at Coachella. I absolutely love music, festivals and the great outdoors, so having all three in one is the ultimate get away for this brandista! Plus, what's not to love about Palm Springs? I'm looking forward to checking out Outkast, Pharrell, Jhene' Aiko, Solange Kid Cudi and Laura Mvula for sure, but I aim to get in as many acts as possible. Checking out the weather it's going to be in the 90's, yes- I can't wait. I started...
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16 Mar

Keeping Up With Life

March 16, 2013 Brandistas, brandistas, brandistas, I had no idea the amount of time and attention this blog would require for me to keep up with all the moving parts necessary to keep it growing. I'm feeling extremely bless that the concept of a personal branding blog has been of interest to so many brandistas, and I'm learning to manage my time and get the things done that I need to as efficiently as possible. My biggest challenge has been keeping up my social media posts and returning your emails. I absolutely love engaging with each of you and get lost sometimes responding to your emails for hours. I realize that it isn't possible to respond to all the emails but I...
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14 Feb

Today Was A Good Day

February 14, 2014: Today was a good day Happy Valentine's Day! I'm feeling extremely appreciative and grateful for all the wonderful things that have come together in my life. On this journey we have dreams, goals and things we want to accomplish but sometimes we get caught in the distractions and our dreams become deferred. The Brandista Guide, is a concept I've always dreamed of. The full vision is a work in progress, you will see if you join me on this journey, it will change, evolve and grow over time; as we change, evolve and grow but none the less, we are here to stay. Gratitude, gratitude, gratitude is what today brings as I reflect over the work of my team,...
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