Featured Posts

10 Tips for Long Healthy Hair
View Post
10 Tips for Long Healthy Hair
View Post
10 Tips for Long Healthy Hair
View Post
To top
Title Image

Category: Personal Branding

31 Jul

Three Steps To Building Your Personal Brand

Building Your Personal Brand
Building Your Personal Brand Takes Time And Commitment. It's hard to achieve anything these days without focus. There is no lack of distraction coming at us each day, so whether you're a blogger, entrepreneur or career professional building your personal brand requires a plan. What  15+ years working in advertising and marketing working from behind-the-scenes observing thousands of brands is that creating a  powerful brand takes a real plan, focus, commitment and patience. And yes, you've guessed it, building your personal brand is no different. In the ideal scenario, before creating a logo, the website, or brand packaging, you should be crystal clear on who you are, what you stand for, what your goals are and how you want to serve. Take the time to know...
Continue reading
2 Jul

How To Create Impressive First Impressions

Favorable First Impressions
Build Your Personal Brand Around Impressive First Impressions   With summer in full swing and fall peaking around the corner,  it's the perfect time to sow seeds to explore new personal brand goals. As you bask in the summer's warm weather, the tranquility of beautiful beaches,  reconnecting at 'framily' dinners or the simplicity of sipping an ice-cold glass of homemade lemonade use the socializing as an opportunity to sharpen your social skills and  score impressive first impressions. Yes, pull out the cute sundresses and sunnies. Get out to socialize, network and have some fun making impressive first impressions both as practice and the real deal. Whether you're interested in exploring new career opportunities, pitching new clients, launching a business or just stepping up your brand's recognition game, using the...
Continue reading
6 Mar

Personal Branding Basics

Personal Branding Basics
Personal Branding Basics: Your Communication Foundation.   We all have the power of the Internet and our digital platforms to help us leverage our personal brands, businesses, blogs, and books  more than ever before.  Once you identify who your ideal reader or client is, think of someone you already know that exemplifies their persona. If it's a single mom, who works full-time, and runs her blog part-time, think of someone you know that fits her description. Consider what she looks like, where does she live, what type of information is she in search of? Now, that of messages that you can send from your website, or social media platforms that appeal to her needs.  This tactic allows you to strategically emotionally appeal and...
Continue reading
8 Jan

Marketing Your Personal Brand In 2017

Marketing Your Personal Brand
How Are You Marketing Your Personal Brand This Year? There once was a time in the not so distant past where professionals, entrepreneurs, and consultants could have been“invisible” without much linkage of their personal brand to the business they owned, managed, or worked for. How you were marketing your personal brand wasn't a hot topic. Those days of invisibility are passé,  and your professional development relies heavily on the awareness others in your industry have about you.   In 2017, if you’re not accessible, you aren’t competitive. Our ever-connected society requires having a relatable human, with a distinct recognizable persona a competitive advantage in today’s business landscape. Having a recognizable and valuable personal brand is the new normal for career development, almost as essential...
Continue reading
1 Jan

The Art Of Promoting Your Personal Brand

Promoting Your Personal Brand
Promoting Your Personal Brand + Sharing Your Brilliance. You know that your brand is how other's perceive you and those perceptions will directly influence how those people will interact with you. You understand better than most the unique set of capabilities,  persona, and core values that shape your identify and influence the majority of things in your life. But did you know that your personal brand is one of the biggest factors affecting your level of personal and career success? It is, so with a clear understanding of who you are, the services you're offering to the people you serve (your target market), and the confidence to go out into the world and achieve your dreams - start promoting your personal brand to as many...
Continue reading
7 Dec

Directing Your Online Reputation For Success

Directing Your Online Reputation
Directing Your Online Reputation Strengthens Your Brand. Directing your online reputation is more important than ever to your personal success. Today 'Googling' someone or something has become a part of our everyday existence.  Although the weight of your online reputation varies from industry to industry, its beneficial to everyone who cares about their own brand to direct the messages being sent about them online . As you already know, every tweet, post, picture, blog post or comment you make on your social networking platforms can very well be seen by your future clients, recruiters, or hiring managers.  I'm a big supporter of in person networking. Yet, I understand the value in leveraging the opportunity to maximize your personal brand's reputation online. I've enjoyed a few informal...
Continue reading
21 Nov

Landing Your Dream Job

Landing Your Dream Job
Landing Your Dream Job Shouldn't Feel Like A Dream. Landing your dream job, or having a dream career should be a top priority. We spend the vast majority of our days working and building a career for ourselves. Shouldn't we love what we do? I say so, and if you're like me, when you enjoy your work, it doesn't seem like work at all. Once you decide you deserve and want to do something you love doing, what's next? Tackling a job market that appears over saturated with candidates could at times seem too exhausting. But I suggest, until you land an opportunity that you love, approach the process like it's your full-time job. Face each opportunity with your best effort and 110%...
Continue reading
22 Oct

Use Social Media To Build Your Brand, Business or Blog

Build_Your_Brand_Business_or_Blog
Are you using social media to build your brand, business or blog? Take your social media beyond the likes, shares and comments to convert your audience into customers to build your brand, business or blog.  I had an interesting conversation with a blogger friend who shared her frustration of not being able to convert her audience into customers. Now, not every blogger blogs for revenue. But, if you are you a blogger, business owner or influencer that would love to build your online audience, and increase sales using your social media consider these tips.  First, it's important to get to know and understand your target audience so you can draw them in as opposed to chasing them.  A great rule of thumb is...
Continue reading
2 Sep

Why Personal Branding Matters

Personal_branding_bguideimage
Brandistas, personal branding matters and this is why. Have you ever wished you were more effective at crafting new business or professional relationships? Have you ever been  frustrated from feeling stagnate in your career or business? Do you sometimes feel like new opportunities are not coming your way frequent enough? Now ask yourself, "am I in charge of my personal brand?" Sure, you have LinkedIn, Facebook, Twitter and Instagram plus a biography and perhaps a website + you make weekly posts and commentary on social platforms to stay  connected with your network. Now ask yourself, does that mean you are in charge of your personal brand? Remember, your brand is what the public: your clients, co-workers, boss, audience or organization say about you. It is...
Continue reading
27 Aug

Me Incorporporated: Chief Marketing Officer for Brand You

Brand_You
Brand You! The most recognizable success stories inevitably are consisted of those people who have positioned their personal brands to stand out from the pack. As your brand you, let me point out, more often than not, the people who are regarded as the most accomplished in their spaces are not commonly the most talented, but  are indeed the most strategic at marketing themselves and their capabilities. As you craft you brand yo, commit to distinguishing yourself through creating the strongest image and reputation that is authentic to you.  Your personal brand has to set you apart and differentiate you. We are all so original in our lifestyles, behaviors and interests. So, be authentic and true to your capabilities, style, talents and commitments;...
Continue reading
Build a Personal Brand
Around a Life You LOVE
Get free personal branding, business, and lifestyle tidbits monthly.
Get and be empowered, inspired and motivated with me.