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Category: Personal Branding

27 Aug

Me Incorporporated: Chief Marketing Officer for Brand You

Brand You! The most recognizable success stories inevitably are consisted of those people who have positioned their personal brands to stand out from the pack. As your brand you, let me point out, more often than not, the people who are regarded as the most accomplished in their spaces are not commonly the most talented, but  are indeed the most strategic at marketing themselves and their capabilities. As you craft you brand yo, commit to distinguishing yourself through creating the strongest image and reputation that is authentic to you.  Your personal brand has to set you apart and differentiate you. We are all so original in our lifestyles, behaviors and interests. So, be authentic and true to your capabilities, style, talents and commitments;...
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12 Jul

Brand Manage Your Personal Brand

Brand Manage Your Personal Brand + Reap Rewards.   Brandistas, you represent are as much of a brand as Victoria Secret, Starbucks or Oprah. Just like you have a perception hearing those brands, others have a perception hearing your name. It doesn't matter the influence or niche, you bring to the table; you have things that are very authentic to you that brings value in the world. If you are employed by a corporation or run your own empire, your personal brand is how the people you interact with, or would like to interact with perceive you. Are you perceived as the strategic, account manager with leadership skills who loves volunteering with art projects;  or the pessimistic account manager, that complains often and contributes...
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20 Jun

Personal Branding: Self-Actualization Journey

The journey of self-actualization is a basis for personal branding.   According to Maslow’s Theory, the highest level of the human need is self-actualization, described by Maslov as everything that humans are capable of becoming. The theory concludes that we have three levels of needs: physiological needs, safety needs and the need for belonging and love. It suggests that once we have fulfilled our lower level needs, we can place our focus on self-actualization, and voila,  this is where your personal branding naturally begins to morph. During our journey through self-actualization, we gain the confidence to feel like we can do things well; we have respect for ourselves and others and we align the things we create with our own identity. Yes,...
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5 May

Personal Branding Tips For College Graduates

Personal Branding Tips For College Graduates
Personal Branding Tips For College Graduates Can Help Amp Up The Job Search It's May, end of the semester for college students and time to ramp up exploring the job market for those who haven't landed a position. Last May, I wrote a post addressing  today’s competitive job market, and shared a few personal branding tips for college graduates to  maximize their job search.  As another May rolls out, how should this class of graduates approach the job market to filter through its complexities? Consider the below personal branding tips.   1. Stay Clear About Your Goals Place  your efforts on the jobs and companies best suited for you and your career plans. Research everything there is to know about the positions and companies you are interested in. This showcases your level...
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12 Apr

Brandspiration: Jennifer Lynn Duncan

Jennifer Lynn Duncan
Dream Big, Brandspiration: Jennifer Lynn Duncan Jennifer Lynn Duncan, a Philippines native, grew up between Norfolk, VA and Jacksonville, FL as a Navy girl. The self-proclaimed “military brat” grew up playing sports and acting in school plays . She acted through high school in church plays and embraced her passion for fashion, which led her to attend Sessions Modeling Studio in Jacksonville. While attending Frank H. Peterson Academies of Technology,  Jennifer concentrated in TV Production,  which began her fascination and career behind the camera.  Later with a B.A. in Film at the University of Central Florida in Orlando degree she starting working behind the scenes as a camera operator, technical director, and video editor for a major television station and  non-profit organizations in Jacksonville. Eager...
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2 Mar

Identify Brand Values You Can Commit To

Identify Brand Values For Success
Identify Brand Values That Will Grow Your Personal Brand. Brandistas, your brand values are the personal characteristics of your  brand. In personal branding, once you identify brand values, use them to manage the decisions you make. Brand Values should direct your communications and tone.  Whether you have a  business, blog, or use social media to build authority in your area of expertise, the message that you send needs to be consistent.   Think of it like this, your brand values are three to five key words that represents who you are and what you stand for. Identify Brand Values That Are Authentic. You have to decide what you stand for and what makes you unique if you want to build a strong personal brand. Oh, and...
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19 Feb

Creating Personal Brand Marks For Personal Branding Success

Landing Your Dream Job
It's easy creating personal brand marks! Incorporating these personal branding tips will lead to creating personal brand marks.  Brandistas you know that personal branding is your reputation, built by your character, capabilities and image. In its simplest form, personal branding is the emotional connections that you make with people in your network, target or audience. Your personal brand is how others will remember and perceive you: your mark.  It reflects your authenticity from the inside out; expressing your authentic self and embracing being the brandista you're meant to be. Use strategy in creating  personal brand marks. Personal branding is a strategic process that makes you an active partner in guiding the direction of your life. It's about how to bring the most value to your work;...
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26 Jan

Timeless Personal Branding Tips

Build your personal brand by implementing  timeless personal branding tips.   Own your name.  The first step in personal branding is  owning your name or brand association across the digital platforms in which you intend to engage your audience.    Reserve your name on the web and through social media channels. Whether you are branding your name, or an alias,  reserve the name that you are building your personal brand around; as well as, any brand extensions that are relevant to your personal brand.   Have clarity between your personal and your business brand. In personal branding you are the CEO. You make (and sometimes break) the guidelines for the most relevant ways to incorporate and share a balance of your  business and personal life.  Consider the rules and standards for your...
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9 Dec

Brandspiration: Dyandra Raye

A Chat With Personal Brand & Fashion Entrepreneur- Dyandra Ray   Tell brandistas a tad about  Dyandra Raye's personal brand? I'm Dyandra Raye, a fashion entrepreneur with a focus on wardrobe styling and custom closets. I started a styling service called  Styled by Dyandra in 2013 and recently co-founded Boutique Your Closet with my partner Brittany Arial. Fashion has always been a passion of mine, learning all about clothing and accessories as my Mom’s muse. I've always  had a knack for entrepreneurship!  I created a managed multiple faux businesses as a 5 year old, then post college I  pursued my dreams and became an entrepreneur. I started out on the corporate side soon realizing that I had an itch to be more creative in my...
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19 Nov

Personal Branding 101: Nailing Behavioral Based Interviews

  Behavioral based interviewing is an interview technique that continues to trend + it is an opportunity to more effectively leverage your personal brand.  It's a style of interviewing  based on discovering how the interviewees will potentially act in specific employment-related situations. Behavioral based interviews allow the interviewer to get closer to the essence of the interviewees' personal brand. Employers implement this technique to reveal past work place behavior patterns, as a means to predict future performance. Interviewees find that when asking open-ended questions, they learn more about the person they are interviewing. Behavioral based interviews allow the interviewees to talk more,  avoiding the closed ended responses of “yes” or “no”.  Corporations design questions they believe will help them uncover the best fit for...
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