I love the explosion of articles and pieces on personal branding I have been noticing lately. I can remember a time not that long ago when personal branding was thought about by corporate executives and entertainers only!
Now, with the accessibility of the Internet and social media networks, personal branding is a necessary component for corporate success. It is the only means by which to differentiate yourself from others offering your same services in a cluttered marketplace. In today’s marketplace people no longer buy into company brands, they are buying into personal brands: the people behind the company brands. You could represent the most innovative products or services but if prospective clients do not relate to or like your personal brand, nothing else matters.
Research tells us the “about us” page is the second highest page viewed on the internet, so the proof is in the pudding, your most important task is to strategically market “brand you.” Whether you created it yourself or not, there is information available on the Internet about you. So why not guide the content of this information and create content that represents your personal brand and what value you are brining to your industry that is unique and different. By creating and distributing your own content, you create the foundation for who you are and how you will be perceived within your industry by prospects, future business partners and employees both on and offline. We know that the first step in creating brand loyalty is through building trust. People trust other people they easily connect with so developing a unique personal brand is one of the most effective ways to attract new business opportunities.
In our digital age where competition runs deep, consumers have a multitude of options and your first impression can very easily be your last.
This is why personal branding is now so important to us all. Personal branding is what lures people to connect with your brand name, all while engaging them with the purpose behind your business. In the same manner businesses differentiate themselves from others, individuals need to do the same thing for themselves. From establishing your online identity, to connecting your name with your affiliated brands, build the uniqueness of your personal brand with clarity and purpose.
5 Tips To Create A Unique Personal Brand
- Effectively communicate what makes you unique and know how to pitch it in three sentences or less
- Become an expert in a particular niche in your industry
- Develop unique services or products that share your unique expertise with other
- Keep a consistent message in your online profile. From your website, blog, video to social media posts be consistent in your tone and messaging
- Keep updated profile pictures of yourself and use them as much as possible to connect your face to your business and brand
What makes your personal brand unique and helps you stand apart from your competitors?