Directing Your Online Reputation Strengthens Your Brand.
Directing your online reputation is more important than ever to your personal success. Today ‘Googling’ someone or something has become a part of our everyday existence. Although the weight of your online reputation varies from industry to industry, its beneficial to everyone who cares about their own brand to direct the messages being sent about them online . As you already know, every tweet, post, picture, blog post or comment you make on your social networking platforms can very well be seen by your future clients, recruiters, or hiring managers. I’m a big supporter of in person networking. Yet, I understand the value in leveraging the opportunity to maximize your personal brand’s reputation online. I’ve enjoyed a few informal meetings initiated from a simple tweet, some have turned into business opportunities while others are beneficial connections.
Spark new relationships online.
Consider these social networking tips in managing and directing your online reputation:
- Speak in your authentic voice and interject your personality. Sure you may have a business persona that requires you to be more polished or “on” than your personal persona but there is only one you. When communicating online if you’re on LinkedIn stay professional and use it for business purposes only. Use your personal Facebook and Twitter accounts to share your personal life but still view it as a branding tool. What you post, and say will be used in shaping the perception others form about you. Those you do business with or may eventually do business with have access to your posts. Never make posts from an angry place, you don’t want to be that girl who is always the victim and never happy.
- Keep an eye on your privacy settings. There are personal activities that you may want to share with close friends and family without judgement. If you want to post a picture of yourself doing something you wouldn’t want your employer, a recruiter, or clients to see use your privacy settings.
- Posting. If you don’t want your clients, potential clients, boss or colleagues to read a post, reconsider and just don’t write it. This includes what others have posted and tagged you in. Monitor your postings on a daily basis and delete anything that does not meet your brand standards. Always think like a marketer, with the brand being you. Along the journey of building and sustaining your reputable personal brand, protect it from unfavorable tweets, postings and comments.
- Stand apart. Anyone and everyone can set up social media accounts, but not everyone uses it to establish credibility and show differentiation in their space. Use your platforms to show your expertise in your field. Create, post and share content that is helpful to your brand’s audience. Make sure your LinkedIn profile is impressive, it is used by most human resource professionals, hiring managers and executives in the market for great talent.
- Think about whether you need a blog or website. If you can establish your brand as an expert in your field then using a blog or website to share information and content for your audience is a nice asset. You must be committed to keeping it updated with fresh and relevant content. When blogging be professional and use your voice for every post, image and comment you make.
Your personal brand is how you are perceived by others and managing your online reputation is a contributing factor to how those perceptions are shaped. What are some your social media best practices?