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27 Oct

Our Celebrity Style Icon: Beyonce


Beyoncé, aka Mrs. Carter, aka Queen Bey graces the cover of Time Magazine’s ‘100 Most Influential People’ May issue & The Ultimate Celebrity Style Icon.


In an interview with Facebook’s Chief Operating Officer Sheryl Sandberg, Beyoncé discusses her life, shares invaluable insight and offers motivation.

Sandberg asked the top female brand, what would you do if you were not afraid? “Watch me. I’m about to do it.” Then she added, “You can, too.” There is nothing more stylish than having confidence in yourself. Beyonce’s personal brand essence is simply infectious. We love the self-assurance this brandista not only exudes herself, but also how she encourages other women to be fearless!

In December, when she dropped the creative 14 song, self- titled visual album we watched her visual storytelling after storytelling unfold as she showed off flattering style choices. Each video featured its own unique style, with looks ranging from seductive to ‘Old Hollywood Glam . ‘The iconic personal brand’s fifth solo album, took her creativity, style direction and brand marketing initiatives to new measures. The level of creative ingenuity on the project confirmed why Bey is the personal brand icon she has become. Track # 11 entitled,’ Flawless “is a song that Bey included words by novelist Chimamanda Ngozi Adichie:” We say to girls, ” ‘You can have ambition, but not too much.’

Watching Brand Beyoncé as her personal style and brand evolve through the years is inspiring and motivational.

When this brandista reaches a new milestone, she celebrates then proceeds to climb.No matter what industry you are in, this brandista’s commitment to her craft, hard work and dedication to leave her audience with amazing experiences is why this brandista personifies iconic branding. As it relates to her personal style, we never know what to expect from this brandista’s wide range of fabulous style looks, but we do know- she will rock it with an air of confidence that is absolutely infectious!

Courtney Rhodes

Courtney R. Rhodes is an author, brand building and marketing strategist, and speaker with a passion for style, traveling, and sharing interesting and informative content. She is founder of The Brandista Guide + www.CourtneyRRhodes.com; a volunteer for women development and empowerment initiatives and a student of the arts, humanities, and the pursuit of happiness. Courtney is a graduate of Morgan State University ('98) and The University of Baltimore M.A. ('03).

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