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20 Jun

Personal Branding: Self-Actualization Journey


The journey of self-actualization is a basis for personal branding.


According to Maslow’s Theory, the highest level of the human need is self-actualization, described by Maslov as everything that humans are capable of becoming. The theory concludes that we have three levels of needs: physiological needs, safety needs and the need for belonging and love. It suggests that once we have fulfilled our lower level needs, we can place our focus on self-actualization, and voila,  this is where your personal branding naturally begins to morph. During our journey through self-actualization, we gain the confidence to feel like we can do things well; we have respect for ourselves and others and we align the things we create with our own identity. Yes, this is alignment,  awareness  and accountability of self; is the basis for strong, authentic and sustainable personal branding.

Brandistas, as you develop your personal branding tactics, periodically examine those underlying needs you carry.

Be certain your needs, rather conscious or subconscious, are positively serving you and supporting your personal branding goals. Understanding who you are at this exact stage in your life,  is the foundation of your personal branding. Without a clear depiction of how you are wired and what makes you unique, your marketing will no doubt, not seem believable. Personal branding is all about being authentic, and having those clear messages to communicate what makes you unique. Knowing the things that matter most to you, understanding your needs and defining your values are the basics for that authentic personal brand. As women, we often make subconscious decisions by what’s familiar and natural; however, developing a strong personal brand, requires you to be aware of your behaviors and choices. Ultimately, the choices you make are shaping the perceptions of how you are perceived. The more mindful you are of those decisions, the more stake you own in influencing your personal brand.

Remember,  personal branding is not what you say about yourself, it is what others have to say about you.


Courtney Rhodes

Courtney R. Rhodes is an author, brand building and marketing strategist, and speaker with a passion for style, traveling, and sharing interesting and informative content. She is founder of The Brandista Guide + www.CourtneyRRhodes.com; a volunteer for women development and empowerment initiatives and a student of the arts, humanities, and the pursuit of happiness. Courtney is a graduate of Morgan State University ('98) and The University of Baltimore M.A. ('03).

1 Comment

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    Novage Communications

    You did it !

    February 19, 2016 at 7:17 am Reply

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