When personal branding effectively prospecting for new clients can be simplier.
Prospecting for a new client can require a lot of time, research and methodology. As an entrepreneur, consultant or in most retail industries the challenge to bring in new clients is an important part of your future success. As you continue to view yourself as a personal brand, incorporate your brand promise into your prospecting procedure. Think about it, what better way to become comfortable communicating your brand promise than through your business pitches? Not only will this allow your potential client or customer to know early in the relationship what unique value your personal brand can bring to them but it is also a great way to convince your subconscious mind of the value of your personal brand. I’ve said it and its true, sometimes we need to be reminded or convincinced of how valuable our services and expertise are. Until we know our own value, it will be hard to convince others. Brandistas, as with anything else, practice makes perfect in developing your personal brand and owning your brand promise.
Always keep your brand promise in mind as you build on your personal branding.
Remember, your brand promise sets you apart from everyone in your industry, it is the unique value that your clients, prospects and audience receive by doing business with you. Here are some tips to incorporate in your pitch and prospecting process to promote your personal brand and its brand promise:
- Choose three characteristics from your brand promise that you think are the most attractive to potential clients. Think of clever characteristics- like your turn around time, access to your network, exclusive offerings and other added-value components.
- Place priority (more time) on the prospects that you have identified as an ideal client. They are most likely to see the value in where your strengths lie and are the most receptive to your expertise and uniqueness.
- Identify your prospects ‘big itch,’ what is it that keeps them from sleeping peacefully at night, what are their current and future concerns? Align your three characteristics in a tactical approach to improve or solve their ‘big itch.’
- Speak from a self assured and confident position using your three brand promise characteristics and the benefits they would have on your prospects overall productivity.
- Develop three different ways to communicate your brand promise. Remember them and include variations of them in your elevator pitch.
- Conclude each conversation or communication touch points by reiterating your brand promise.