Public Relations Expert K.Kern Dishes On All Things PR.
I love asking a public relations expert or marketing professionals their take on social media, and whether it’s a function of public relations or marketing; and Katie gave me one of the best answers yet. She support the school of thought that social media should be viewed as both a public relations and marketing function based on the brand’s social media needs. We discussed why Katie choose a career path in public relations and marketing when the majority of her family members choose career paths in medicine.
As a founding member of Katie of Charleston Fashion Week she enjoys continuing to work closely with one of the Southeast’s most notable fashion organizations. She shared a snippet into her most memorable experience working on the project (which ended up on Ellen); her favorite go to wardrobe staples, and fabulous tips to help a brandista figure out what she’s passionate about to find an on brand career.
Check on more from the public relations expert and brandista below.