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14 Jan

Top Female Brand: Queen Bey- Breaking Bad Brandista Style

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Just when we thought we were at the peak of excitement the week of the winter season finale of Scandal, Queen Bey, an American top female brand,  dropped (with NO notice) an incredibly creative 14 song, 17 video, self- titled  visual album that was instantly available on itunes.

Each song on Beyoncé  comes with it’s own music video, a huge creative endeavor for an artist at Bey’s status. Even among whispers swirling that Beyoncé  would drop a new album soon, we had no idea about the holiday gift she was on the verge of delivering, and in appreciative Brandista fashion, we are so thankful! Each of the 14 tracks oozes raw emotion, beautiful love story lines and “feel good” vibes that we will be rocking out to, as our new theme songs.

The personal brand icon’s fifth solo album, took her creativity, and brand marketing machine to new heights by giving us 14 crazy, hot songs with a range of vocals that we haven’t seen on a studio albums in awhile. The album undoubtedly reminds us why Bey is the personal brand icon she is, in showcasing the Brandista beautifully displaying long lays of powerful intense vocals.  Bey offer features with some of the hottest names in the game, including her hubby Hov, Drake and Frank Ocean but then there is the refreshing vocal feature by the now, youngest artist in the world, Blue Ivy herself. In a love song about Blue, we get an intimate vocal and visual glimpse into interactions between the songstress and her heart string.

“It’s more than just what I hear. When I’m connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they’re all connected to the music,” Beyoncé  shares through a press release regarding her thoughts behind creating and sharing a visual album. Bey shares how she was bored with how she had been delivering music in the past, and  knew she would be able to share music directly with her fans. She also shared how she feels, during a traditional album releasing process  a lot tends to get in the middle of the artist, the music and the fans. “I felt like I didn’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready and from me to my fans,” added Beyoncé . Her thought process has been as unprecedented as a few other things we know about this project:

  • It’s a full visual album
  • It was immediately available once she made the announcement
  • After a day of being on sale without prior promotion the album is the biggest debuting album for a female artist in 2013 (according to Billboard) selling 80,000 copies from 9pm to midnight on Thursday evening right after the announcement and 350,000 copies on Friday
  • Beyonce, with just 3 days of sales, is Queen Bey’s best sales week of her career

My favorite cuts on the album are Mine, Blue and Drunk in Love, what are your favorite from this iconic personal brand?

Check out this sneak preview! 

 

Courtney Rhodes

Courtney R. Rhodes is an author, brand building and marketing strategist, and speaker with a passion for style, traveling, and sharing interesting and informative content. She is founder of The Brandista Guide + www.CourtneyRRhodes.com; a volunteer for women development and empowerment initiatives and a student of the arts, humanities, and the pursuit of happiness. Courtney is a graduate of Morgan State University ('98) and The University of Baltimore M.A. ('03).

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