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6 Mar

Personal Branding Basics

Personal Branding Basics
Personal Branding Basics: Your Communication Foundation.   We all have the power of the Internet and our digital platforms to help us leverage our personal brands, businesses, blogs, and books  more than ever before.  Once you identify who your ideal reader or client is, think of someone you already know that exemplifies their persona. If it's a single mom, who works full-time, and runs her blog part-time, think of someone you know that fits her description. Consider what she looks like, where does she live, what type of information is she in search of? Now, that of messages that you can send from your website, or social media platforms that appeal to her needs.  This tactic allows you to strategically emotionally appeal and...
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8 Jan

Marketing Your Personal Brand In 2017

Marketing Your Personal Brand
How Are You Marketing Your Personal Brand This Year? There once was a time in the not so distant past where professionals, entrepreneurs, and consultants could have been“invisible” without much linkage of their personal brand to the business they owned, managed, or worked for. How you were marketing your personal brand wasn't a hot topic. Those days of invisibility are passé,  and your professional development relies heavily on the awareness others in your industry have about you.   In 2017, if you’re not accessible, you aren’t competitive. Our ever-connected society requires having a relatable human, with a distinct recognizable persona a competitive advantage in today’s business landscape. Having a recognizable and valuable personal brand is the new normal for career development, almost as essential...
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