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Personal Branding Tag

6 Mar

Personal Branding Basics

Personal Branding Basics
Personal Branding Basics: Your Communication Foundation.   We all have the power of the Internet and our digital platforms to help us leverage our personal brands, businesses, blogs, and books  more than ever before.  Once you identify who your ideal reader or client is, think of someone you already know that exemplifies their persona. If it's a single mom, who works full-time, and runs her blog part-time, think of someone you know that fits her description. Consider what she looks like, where does she live, what type of information is she in search of? Now, that of messages that you can send from your website, or social media platforms that appeal to her needs.  This tactic allows you to strategically emotionally appeal and...
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7 Dec

Directing Your Online Reputation For Success

Directing Your Online Reputation
Directing Your Online Reputation Strengthens Your Brand. Directing your online reputation is more important than ever to your personal success. Today 'Googling' someone or something has become a part of our everyday existence.  Although the weight of your online reputation varies from industry to industry, its beneficial to everyone who cares about their own brand to direct the messages being sent about them online . As you already know, every tweet, post, picture, blog post or comment you make on your social networking platforms can very well be seen by your future clients, recruiters, or hiring managers.  I'm a big supporter of in person networking. Yet, I understand the value in leveraging the opportunity to maximize your personal brand's reputation online. I've enjoyed a few informal...
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21 Nov

Landing Your Dream Job

Landing Your Dream Job
Landing Your Dream Job Shouldn't Feel Like A Dream. Landing your dream job, or having a dream career should be a top priority. We spend the vast majority of our days working and building a career for ourselves. Shouldn't we love what we do? I say so, and if you're like me, when you enjoy your work, it doesn't seem like work at all. Once you decide you deserve and want to do something you love doing, what's next? Tackling a job market that appears over saturated with candidates could at times seem too exhausting. But I suggest, until you land an opportunity that you love, approach the process like it's your full-time job. Face each opportunity with your best effort and 110%...
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12 Jul

Brand Manage Your Personal Brand

Brand-Manage-Your-Personal-Brand-TheBrandistaGuide
Brand Manage Your Personal Brand + Reap Rewards.   Brandistas, you represent are as much of a brand as Victoria Secret, Starbucks or Oprah. Just like you have a perception hearing those brands, others have a perception hearing your name. It doesn't matter the influence or niche, you bring to the table; you have things that are very authentic to you that brings value in the world. If you are employed by a corporation or run your own empire, your personal brand is how the people you interact with, or would like to interact with perceive you. Are you perceived as the strategic, account manager with leadership skills who loves volunteering with art projects;  or the pessimistic account manager, that complains often and contributes...
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19 Feb

Creating Personal Brand Marks For Personal Branding Success

Landing Your Dream Job
It's easy creating personal brand marks! Incorporating these personal branding tips will lead to creating personal brand marks.  Brandistas you know that personal branding is your reputation, built by your character, capabilities and image. In its simplest form, personal branding is the emotional connections that you make with people in your network, target or audience. Your personal brand is how others will remember and perceive you: your mark.  It reflects your authenticity from the inside out; expressing your authentic self and embracing being the brandista you're meant to be. Use strategy in creating  personal brand marks. Personal branding is a strategic process that makes you an active partner in guiding the direction of your life. It's about how to bring the most value to your work;...
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5 Aug

Brandista TV: Public Relations Expert- Katie Kern

katie-kern1
Public Relations Expert K.Kern Dishes On All Things PR. I love asking a public relations expert or marketing professionals their take on social media, and whether it's a function of public relations or marketing; and Katie gave me one of the best answers yet.  She support the school of thought that social media should be viewed as both a public relations and marketing function based on the brand's social media needs.  We discussed why Katie choose a career path in public relations and marketing when the majority of her family members choose career paths in medicine. As a founding member of Katie of Charleston Fashion Week she enjoys continuing to work closely with one of the Southeast's most notable fashion organizations. She shared a...
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13 Jul

Personal Branding: Branding You

Personal-branding-the-brandista-guide
Personal branding isn't complicated. Personal branding is simply how you are perceived in the world, but remember, the most successful people in business understand that impressions, especially first ones- matter in every circumstance. In a nutshell, personal branding is how you show up in the world. It is the essence of your personal brand. Imagine if you could step outside yourself and observe you. Imagine yourself walking into the office in the morning. What is your energy like? How do you look? How do you make others feel? Are you confidently smiling, or looking like don't speak to me? Are you making eye contact or looking towards the ground? Are your handshakes firm or limp? Do you appear control in situations or not? Now...
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31 Mar

Rain Pryor: Brandspiration & Top Female Brand

RainPryor_TheBrandistaGuide
I caught up with brandista, Rain Pryor, during her travels from a speaking engagement at James Madison College in Harrisonburg, VA on the move to the Annapolis Film Festival in Annapolis, MD. No doubt, the gifted daughter of iconic comedian Richard Pryor is a busy, multitalented comedian, actress, artistic director, singer, author and advocate. Rain builds value in her personal brand through fully immersing in her artistic crafts; while, making the time to give back to the causes dear to her through advocacy work and speaking engagements.  Her father suffered health complications from Multiple Sclerosis.  Before his death in 2005, Pryor and Pryor were able to portray a father and daughter dealing with the ramifications of the disease on CBS’s Chicago Hope....
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16 Mar

Brandspiration: Monica A. Smith

monicasmith
Monica A. Smith is a brandista whose personal brand is making a mark on the world by sharing her talents, gifts and expertise with the Veterans of America, the young people she serves and her community. Having earned a Master of Science in Marketing from John Hopkins University in Baltimore, Maryland, and a Bachelor of Arts in Mass Communications from Towson State University in Towson, Maryland; she has sought out the perfect career path for her goals. This brandista brings tons of brandspiration in the way she maximizes her academic education with a rewarding communications career and what she strongly believes is her purpose in life. As a Management Analyst with the US Department of Veterans Affairs (VA) in Washington, DC, Monica contributes...
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13 Feb

Monique Pridgeon: Our Top Female Brand

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This beautiful, talented, and driven full-time professional model and commercial actress, credits God, her passion for performing, love for the camera and the support of her family and friends as the motivation behind leaving her nine to five, seven years ago, at the age of 33 to pursue her modeling dream. In developing and growing her personal brand she acknowleges her secret to longevity: taking care of herself from a health & fitness standpoint, making sure her marketing tools stay current, networking and always being professional and humble. Pridgeon is a brandspiration whose personal brand is as strong and inspiring as her career journey, she left a comfortable career working in the sales department for a television network in Washington, DC...
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