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Professional Development Tag

8 Jan

Marketing Your Personal Brand In 2017

Marketing Your Personal Brand
How Are You Marketing Your Personal Brand This Year? There once was a time in the not so distant past where professionals, entrepreneurs, and consultants could have been“invisible” without much linkage of their personal brand to the business they owned, managed, or worked for. How you were marketing your personal brand wasn't a hot topic. Those days of invisibility are passé,  and your professional development relies heavily on the awareness others in your industry have about you.   In 2017, if you’re not accessible, you aren’t competitive. Our ever-connected society requires having a relatable human, with a distinct recognizable persona a competitive advantage in today’s business landscape. Having a recognizable and valuable personal brand is the new normal for career development, almost as essential...
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5 Aug

Brandista TV: Public Relations Expert- Katie Kern

katie-kern1
Public Relations Expert K.Kern Dishes On All Things PR. I love asking a public relations expert or marketing professionals their take on social media, and whether it's a function of public relations or marketing; and Katie gave me one of the best answers yet.  She support the school of thought that social media should be viewed as both a public relations and marketing function based on the brand's social media needs.  We discussed why Katie choose a career path in public relations and marketing when the majority of her family members choose career paths in medicine. As a founding member of Katie of Charleston Fashion Week she enjoys continuing to work closely with one of the Southeast's most notable fashion organizations. She shared a...
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