Building Your Personal Brand Takes Time And Commitment.
It’s hard to achieve anything these days without focus. There is no lack of distraction coming at us each day, so whether you’re a blogger, entrepreneur or career professional building your personal brand requires a plan.
What 15+ years working in advertising and marketing working from behind-the-scenes observing thousands of brands is that creating a powerful brand takes a real plan, focus, commitment and patience. And yes, you’ve guessed it, building your personal brand is no different.
In the ideal scenario, before creating a logo, the website, or brand packaging, you should be crystal clear on who you are, what you stand for, what your goals are and how you want to serve. Take the time to know exactly how you would like show up in the world, the character you want to exude and the reputation you’d like to build with your clients or audience.
Consider these three steps in building your personal brand:
- First, be aware of what motivates you and why you love to do what you do. What exactly is it that drives you to keep doing it everyday? Who is your ideal client, how what’s important to them and what equates to value for them? What information you have that they would deem relevant and helpful? Everyone offer services and experiences that are unique and different from their competitors. For example, you may be a business attorney that loves helping women turn their passion into a side business. There are hundreds of business attorneys in your market but what may differentiate you from other business attorneys is your passion to help women start-ups. This specialty does not prevent you from taking business from anyone who walks through your doors. It does help you target your marketing and communication messages to the specific needs of that ideal client.
- Share content across as many social media platforms as possible in a relevant way. Consider using hashtags as a way to attract readers who are looking for the type of information you’re providing.
- Good old face-to-face networking. Yes, we are in a digital era but there’s still no connection as strong as a great first impression. Get out to industry events, mixers and philanthropic efforts that will allow you to continue to grow and nurture your network.
Understanding your unique value and focusing on an area of specialty will strategically position you to attract more of your ideal clientele. Do research that will give you insight into the needs of this ideal client. Once you know what is important for them, talk directly to them through your brand messaging. Communicate information that will be most valuable to them. With clarity around what your personal brand represents, offering your market or clientele information that is relevant to them, and adding new people to your network will set you up to build and sustain a personal brand to carry you through your career.
What steps have you adopted in building your personal brand?
By Courtney Rhodes, @TheBrandista